
With these changes, the company intends to push forward with its Android development and promoting the Android Market. At present, Google is involved in developing around 20 Android applications. Most of these applications are extensions of their online applications such as Google Maps and Google Earth. Other applications such as Google Goggles and Google Sky Map were developed as a part of Google Labs, which is a giant search engine program for developers to encourage them to develop applications rendered by the company. The ratio can be seen with the Android Market offering 100,000 applications to Apple’s App Store which offers 350,000 which is a huge difference.
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Google Play filters the list of applications to those compatible with the user's device. In addition, users may face further restrictions to choice of applications where developers have tied-in their applications to particular carriers or countries for business reasons. Carriers can also ban certain applications, for example tethering applications.
Some carriers offer direct carrier billing for Android Market application purchases. Purchases of unwanted applications can be refunded within 15 minutes of the time of download.. There is no requirement that Android applications be acquired from Android Market. Users may download Android applications from a developer's website or through a third-party alternative to Android Market.
At 8 June 2012, developers in 31 countries were able to distribute paid applications on Google Play.However, developers pay $25 for registration to distribute on the Android Market. Application developers receive 70 percent of the application price, with the remaining 30 percent distributed among carriers and payment processors. Google itself does not take a percentage. Revenue earned from the Android Market is paid to developers via Google Checkout merchant accounts, or via Google AdSense accounts in some countries.
On 17 March 2009, about 2,300 applications were available in Android Market, according to T-Mobile chief technical officer Cole Brodman. On 10 May 2011, during the Google I/O, Google announced that Android Market had 200,000 applications listed and 4.5 billion applications installed.